There are thousands of articles talking about social media online. You can easily find all the information about social media, what builds the traffic, what builds the brand, what needs to invest more than the other. Ideally, I want to own ALL! Because the big brands, the successful bloggers do that. They have accounts on Facebook, Pinterest, Twitter, YouTube, Instagram, snapchat, etc. They feed customized content in each channel. Who doesn’t want that kind of marketing?  Too bad, you are a small business owner, you can’t afford that.

Don’t be frustrated, you still have a chance. So how to find the right one, how to filter all kinds of social channels in the market? You have to know your product and service first (of course!), and your customers too, since they might stay in one channel rather than the other – you need to choose the one they like!

It’s so easy to get lost in tons of social media channels. Each one is unique and fun. If you are producing a traditional product or service, I would suggest Facebook and Pinterest. These two drive traffic! And cover relatively larger and older audience (who have money to pay). Plus, you don’t really need to create customized content for both channels (of course, if you can, that will be much better). Instagram and snapchat are hot and young, if your service and product are trendy/ edgy, I would go for these 2 channels. YouTube would be a good place too, if you produce videos regularly. After all, you need to test. You might find one that really surprises you!