I have such a habit – every time I visit a new website, I would evaluate the design, usability, ads, and other features; then rate the website in less than 5 minutes by heart. I call it a habit, because most of the time I don’t realize myself doing it.

So here are 3 main areas I measure a well designed website:

• Right text and image ratio. Everything is visualized on the web now. The right balance of text and image not only better demonstrates the product and service , but also provides comfortable browsing experience to audience.

The “right” ratio is varied by industry. If you are a photographer, your website should have 80/20 or more photo-to-text ratio. If you sell service, ie., a spa website, 20/80 – 50/50 seems a right range.

See the example below, what if it only has 2 lines of description or 6-8 lines of description?(image: https://www.peachd.com/)

• Easy to read. Font size, font selection, line spacing, website color palette, section arrangement, all affect readability. Desktop view, tablet view and mobile view all matter now.

Continue reading “My 3 Areas to Measure A Well Designed Website”