Month: October 2016

Everything about Web

My 3 Areas to Measure A Well Designed Website

JoyceLeave a comment

I have such a habit – every time I visit a new website, I would evaluate the design, usability, ads, and other features; then rate the website in less than 5 minutes by heart. I call it a habit, because most of the time I don’t realize myself doing it.

So here are 3 main areas I measure a well designed website:

  • Right text and image ratio. Everything is visualized on the web now. The right balance of text and image not only better demonstrates the product and service , but also provides comfortable browsing experience to audience.

The “right” ratio is varied by industry. If you are a photographer, your website should have 80/20 or more photo-to-text ratio. If you sell service, ie., a spa website, 20/80 – 50/50 seems a right range.

See the example below, what if it only has 2 lines of description or 6-8 lines of description?blog1(image: https://www.peachd.com/)

  • Easy to read. Font size, font selection, line spacing, website color palette, section arrangement, all affect readability. Desktop view, tablet view and mobile view all matter now.

Continue reading “My 3 Areas to Measure A Well Designed Website”

Social Media

My Love-Hate Relationship with Social Medial Algorithm

JoyceLeave a comment

Whenever I find that I miss a friend’s status update or my favorite artist’s new post because social channel algorithms decide to hide that for me for whatever reason, I am mad and can’t stop questioning why we let algorithms decide what content we should see?

I LOVE algorithm because it filters out the pages I need to follow but don’t really want to see their updates, the “friends” that we sort of connect but don’t care what is going on in their life. He knows my taste. He put the things I like to read/ watch on top of my feed. I get to see my favorite content/page right away every time I login my account. It’s convenient, quick and effortless.

I HATE algorithm because he likes to guess what I like, sometimes he makes terrible mistakes. Alright, I admit that I only remember mistakes, and don’t appreciate the “right decisions” he made. Because he is a formula, a machine, a system, he is not supposed to make mistakes. All the right things are supposed to be RIGHT!

For a while, I got emails from Facebook every time a friend updated her Facebook status. Continue reading “My Love-Hate Relationship with Social Medial Algorithm”

Marketing

5 Easy Ways To Do Marketing With Low Or Even No Budget

JoyceLeave a comment

When we talk or even think about “Marketing”, it seems fancy and luxury, because first come to our minds are the expensive commercials on TV/ YouTube, or the billboard on the busy freeway exit, or a full page on a flashy magazine. To me, “marketing” just means have people know about your service, product and brand. Talking to your neighbors and friends about your product and service is marketing; wearing the T-shirt with your company logo is marketing; even holding your own written book on the bus and pretending you are reading is marketing too! So it could be inexpensive, and as easy as a routine you do every day.

I come up a few inexpensive and relatively easy marketing ideas that everyone can do – especially for those one-man show business owners out there (I truly understand the pain):

  • Ask your friends and family to help. Spread your service/product information on all over your social channels, ask you friends and families to spread them out too.
  • Be your own brand. Wear the clothes you are selling, use the makeup products you are selling when you go out. If it is a service that can’t really show, be the service speaker, talk about that all the time, not in the hard-sell way (you will lose all your friends very soon…), but the knowledgeable and professional way. For example, if you operate a house cleaning service, talk about how to clean up the stains in the oven, the grease in the microwave, how to polish the hard wood floor on your website, on your social channels, ect. Continue reading “5 Easy Ways To Do Marketing With Low Or Even No Budget”