Today my mom and I went shopping for shoes. We were in a shoes store and about to pay for my mom’s walking shoes. The cashier told us, today they ran “buy one get the second one half off” promotion. She asked if we wanted a second pair. Honestly, I usually ignore this kind of promotion, but I did need a pair of sandals, so I turned back and looked…I didn’t realize we’ve spent quite some time in the store to look for shoes for my mom, if something met my need, I should have found it before we walked to the cashier. No surprise, I couldn’t find anything, but I spent another 5-10 minutes in the store to try on shoes.

When I went back to the cashier, there was a long line. Everyone was carrying at least 2 shoe boxes. Even though I knew those marketing tricks, still couldn’t avoid it. “Buy one get the second one half off” is commonly used, and kind of old fashion, but still tempting and obviously working.