Do you judge a book by its cover? Yes I do. Well, to be more precise, I choose a book by its cover. I usually pick the book that has pretty or interesting cover/name on the bookshelf first when I am in a bookstore.

One day last week when I wandered in a bookstore, I found a book that had a pretty girl on the cover. I picked it up. The book has an interesting title “In order to live”. I opened and read the introduction, then I realized this is a sad and inspiring story about a brave young girl and her mom, who escaped from N. Korea to seek freedom. I liked the book immediately and found it available in the public library. I reserved it right away.

I believe I am not the only one, who picks a book by its cover. It doesn’t mean that this book is better written than the others. It is just because it has a pretty cover, so it has a higher chance to be picked, to be read, and to be reviewed, and all these would definitely help its book sales. In my case, I didn’t buy the book, but I am writing a blog post about it.

Similar to product, service, even professionals who work in their industries, the “cover” is important.